Super Bowl XL - All Hype, All the Time

XXXL Sized Hype 

One more year of football has come and gone. (Only seven more months till next year) Mike and Jenny’s 3rd annual Super Bowl was another huge success. Jenny, your culinary talents are dazzling, thank you for allowing me to stuff myself with all kinds of delectable creations. I fell asleep last night with thoughts of “Whiting Wieners” dancing in my head. Mike, how you are able to stay thin, I’ll never know.

The game itself was a bit of a disappointment. Steelers and Seahawk fans aside, I think that the general public was less than ecstatic about the match-up going in, and the game lived up to the lowered expectations. Two weeks of hype could not create a great game, and the Jerome Bettis story only goes so far. Joey Porter and Jeremay Stevens attempted to mix-it-up, but the pseudo-media feud stoked little excitement.

Even the commercials were kind of blah. The ad executives at Pepsi appear to have a simple formula for computing the “super-ness” of an add.

Super-ness = (# of celebrities in add)*(visual effects)*(unintentionally funny statements by celebrities)

And GoDaddy.com’s add was flat-out terrible. (Granted censors sent it back to them 12-13-14 times, but clearly the ad execs couldn’t take a hint) When the entire content of your ad is T&A, and the TV censors are cracking-down in the current pro-family culture, you are fighting a losing battle. Find a way to be clever or save your advertising budget for Playboy and Hustler.

Maybe I’m just bitter about losing my Seattle (+4) and over (47) parlay, but Super Bowl XL was a few sizes too small. Maybe I’ll start a class-action lawsuit on behalf of all Americans, alleging false advertising and intentional infliction of emotional distress (See: Mick Jagger’s anorexic model look) by the NFL. Seems like a good way to pass time during my last semester of law school.